OnlyFans promo and tracking link ROI calculator
Enter what a promo cost and what its tracking link brought in, and see whether it paid for itself.
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To measure a promo, put a dedicated OnlyFans tracking link on it, then compare its cost with the net revenue from the fans who subscribed through that link, counted from the day they joined and within a fixed window such as 30 days. ROI is net revenue minus cost, divided by cost. Cost per subscriber and conversion rate help compare promos of different sizes.
Did the promo pay off?
- Click to subscriber rate
- 6.7%
- Cost per click
- $0.17
- Cost per subscriber
- $2.50
- Net revenue after fee
- $336
- Net revenue per subscriber
- $5.60
- Subscribers needed to break even
- 27
- Profit
- $186
- ROI
- 124%
An estimate for planning. Link attribution only counts fans who subscribed through the link; fans who saw the promo and came in another way are not included. Use the same revenue window for every promo you compare.
Questions, answered
How do I track an OnlyFans promo?
Create a separate tracking link or free trial link for each promo and partner, and use only that link in the promo. OnlyFans reports clicks and subscribers per link, and the fans who joined through it, so you can add up what they spent afterwards.
Which revenue should count towards a promo?
The spending of the fans who joined through the promo's link, from the day they subscribed, within a fixed window such as 7, 30 or 90 days, after the platform fee and refunds. Counting a returning fan's lifetime spend makes promos look better than they were.
What is a good cost per subscriber?
It depends on the page. Compare it with the net revenue a new subscriber brings in your chosen window: if revenue per subscriber is higher than cost per subscriber, the promo pays for itself in that window.
Does FansTracker track promos automatically?
Not yet. Tracking link and promo analytics are in development in FansTracker. Today this calculator works with the numbers OnlyFans shows for each link and your own spending figures.
Know which promos to repeat
Fan notes, segments and a shared inbox for the fans your promos bring in. 14 days free, no card.